Impact:?Relaunching After Acquisition
Annual revenue from online advertising fraud is estimated to be $8.2 billion according to?the Interactive Advertising Bureau (IAB). This represents?an enormous problem for any company?trying to manage,?track, and justify?their online advertising spend. Through several acquisitions?Impact?combined ad fraud detection, marketing management, and marketing analytics into a single, powerful software platform. We helped them communicate the value of their new platform, developed new brand materials, and relaunched the business at their annual event: Impact Growth.