Kestrel Aircraft: Creating a brand from scratch

        The Kestrel is a high-performance, all-composite, turboprop aircraft designed to compete with jets in the personal aviation market. Although lead by the venerable aviator, Alan Klapmeier, the Kestrel has origins in British Royal Airforce designs immediately following WWII. Over ten weeks, we produced branding, websites, videos, and print work, which was recognized by several awards including the international design publication, Graphis.

        Kestrel_AirplaneKestrel_Airplane
        Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
        Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
        Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
        Symbolic Design | Kestrel Aircraft Branding and DesignSymbolic Design | Kestrel Aircraft Branding and Design
        Kestrel_Brochure_UpdateKestrel_Brochure_Update
        Kestrel_TypeColorKestrel_TypeColor

        The above materials were designed at Leap, the branding agency I previously co-founded.

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